Not In Our Lab
- No Fragrance - Scent-Free, Judgment-Free.
- No Cute Names - Niacinamide = Niacinamide
- No Influencer Commision - We Hire Scientists
- No Fragrance - Scent-Free, Judgment-Free.
- No Fragrance - Scent-Free, Judgment-Free.
- No Fragrance - Scent-Free, Judgment-Free.
What We Do. Relentlessly.
- Run Our Own GMP-Certified Lab
- Formulate With Globally Sourced Actives
- Build Clinical Routines, Not Hype
- Name Products Like Scientists Do (Badly, But Honestly)
- Let Cost-Per-Active Guide Price, Not Markup Margins
We Let Scientists Name The Products. That’s Why They’re Not Cute.
We could’ve called it “HydraGlow Booster.” Instead, we called it:
Because marketing gets loud when formulations don’t speak for themselves.
Pricing: We Believe In Mole Math, Not Margin Math.
No 5x Markups. No Celebrity Tax. No Magical Realism.
Just This:
If An Ingredient Costs ₹20, You Shouldn’t Pay ₹2000 For It.
